Our Work/Maya Ellison
DIGIPLEX CASE STUDY Maya Ellison

A Guided Journal for Clarity, Growth & Intentional Living

A refined personal-growth journal designed to turn reflection into meaningful daily action.

Book Designbook formatting booklet

Created a professional journal design with clear prompts, structured reflection pages, and a calm visual identity built around clarity, confidence, and personal growth.

A Guided Journal for Clarity, Growth & Intentional Living
PROJECT OVERVIEW

Maya Ellison, from brief to impact.

A complete guided-journal design project focused on personal growth, self-reflection, and intentional living. The journal was developed to help readers pause, reflect, and turn personal insights into practical daily action.

The project included the visual identity, cover direction, interior page system, and publishing-ready formatting.

HOW WE APPROACHED IT

Strategy before decoration.

01

Challenge

The main challenge was creating a journal that felt inspiring without becoming visually busy.

Reflection prompts, writing spaces, exercises, and motivational content needed a clear structure while still leaving enough breathing room for the reader.

02

Objective

Create a polished and approachable guided journal with a calm, modern visual identity.

The design needed to support reflection, clarity, and personal progress while remaining practical for everyday use.

03

Approach

A consistent layout system was created for prompts, exercises, quotations, reflection pages, and section openers.
Typography, spacing, visual hierarchy, and writing areas were carefully balanced to make the journal easy to navigate and comfortable to use.

04

Direction

The visual direction combines warm neutrals, deep green tones, subtle gold accents, and restrained botanical details.

The overall style is calm, premium, and contemporary, with generous white space keeping the reader's thoughts and activities at the centre.

05

Work Delivered

  • omplete journal interior design
  • Section and chapter openers
  • Reflection and writing pages
  • Guided prompts and exercises
  • Quote and affirmation layouts
  • Typography and visual hierarchy
  • Page numbering and navigation
  • Consistent margins and spacing
  • Print-ready interior file
  • Publishing-ready cover files
THE OUTCOME

Work designed to move the right numbers.

The finished journal provides a cohesive and easy-to-use experience from cover to interior.

Its clean structure and consistent visual language turn the content into a polished personal-development product designed for reflection, clarity, and purposeful action.

TOOLS & SOFTWARE
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Kindle Previewer
Adobe Acrobat Pro
VISUAL BEFORE & AFTER

Drag to compare.

Before
After
Before After
Before

Raw black-and-white manuscript page with basic Word formatting and no established visual design.

After

Refined journal page with structured typography, coordinated colors, decorative details, and a polished reader-focused layout.

HAVE A PROJECT IN MIND?

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