01Challenge
The project required a cohesive layout for recipes, introductory guidance, and meal plans, each with different formatting needs. Ingredients and cooking instructions needed clear separation, while longer sections required a comfortable reading flow.
Another key challenge was adapting the book for paperback, hardcover, and EPUB editions while maintaining consistency across formats.
02Objective
Design a polished, beginner-friendly cookbook that balances visual appeal with everyday usability. Develop coordinated covers and interior layouts, and prepare editions suited to print and digital publishing.
03Approach
We established a consistent design system for chapter headings, recipe titles, ingredient lists, instructions, and supporting notes. Carefully considered typography, spacing, and image placement help readers move through the content comfortably.
The meal plan uses structured layouts for easy reference. Print editions feature consistent margins, page numbering, and navigation, while the EPUB edition adapts the content for reading on different screen sizes.
04Direction
The visual direction is fresh, warm, and food-focused. Inviting imagery, natural colours, and clean typography create an approachable presentation that suits the book’s beginner-friendly tone.
The cover and interior share a cohesive style, with decorative details kept restrained so the recipes and practical guidance remain the focus.
05Work Delivered
- Complete cookbook interior design and formatting
- Paperback edition layout
- Hardcover edition layout
- EPUB formatting for digital editions
- Front, spine, and back cover design for paperback and hardcover
- eBook cover design
- Recipe layouts and consistent ingredient and instruction styling
- Meal-plan tables and section layouts
- Typography, page numbering, and table of contents
- Image placement and optimisation
- Print-ready PDF files
- Publishing files prepared to meet the requirements of Amazon KDP, IngramSpark, and other selected platforms